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Our Story: Lighting the Way with Affirmation and Intention At Affirming Soul Candles, we believe that words have power—and positive affirmations can truly transform our thoughts, emotions, and actions. This belief is what inspired the creation of our candle line, born from a desire to uplift, comfort, and guide others through life’s trying moments. Our mission is rooted in reinforcing self-worth, self-love, and kindness—towards ourselves and others.